Mr. Taiwo A. FASHE

In the business facet of sales and marketing, Mr. Taiwo Fashe has so far played a highly significant pivotal role in achieving the success story of Niyya Food & Drinks Company Limited. Taiwo is a thriving business leader with industry experience in Customer service, Sales, and marketing with a track record of successfully leading business growth and expansion and executing strategies that have in no small measures driven revenue growth as well as fundamentally improved sales through effective management of teams and penetration of markets across various geographies and consequently achieving and in several cases exceeding set targets.

Mr. Fashe attended the University of Ilorin, Ilorin, Kwara State, and graduated with a BSc degree with Second Class Upper Division in Anatomy. He afterward did several professional Management programs to develop and sharpen his managerial knowledge and skills. He is an Alumnus of the Africa Sales Optimisation Programme (ASSOP) Training and the JK Michaels PMP Training.

Mr. Fashe has robust working experience in Marketing, Sales and Product Distribution with respectable companies including as Manager with Gloworld, Distribution Manager with Guinness Nigeria Plc, General Manager (Sales) with Wilson’s Juice Company, and Head of Sales with CHI Limited from where he joined Niyya Food & Drinks Company Limited. He has throughout his working career achieved an excellent record of delivering strong performances across a wide range of FMCG and Telecoms businesses by delivering on route-to-market strategies as well as managing trade partners for mutual benefits, growth and development.

Mr. Taiwo has successfully grown Niyya Food & Drinks Company Limited’s Farm Pride product brand from little-known brand to a household name and in the process contributed to the growth of the company from a small business entity into a profitable and enviable business venture. Taiwo has significantly contributed to driving the revenue growth of the Company by over 260% in the last 3 years.